Video market seen reaching $273.22 billion by 2030

The Business Research Company projects the global video market will rise from $218.64 billion in 2026 to $273.22 billion by 2030, driven by subscription streaming, short-form content and connected TV growth. North America was the largest market in 2025, while Asia-Pacific is expected to grow fastest through the forecast period.

Why it matters: - The video market’s expansion points to continued demand for streaming, digital advertising and connected-device viewing. - The forecast signals more room for subscription services, ad-supported platforms and shoppable video formats. - Growth in regional language content and localized programming could reshape how global audiences consume video.

What happened: - The Business Research Company released its Video Growth Global Market Report 2026 covering market size, trends and forecasts from 2026 to 2035. - The report puts the video market at $218.64 billion in 2026, up from $207.26 billion in 2025. - The report forecasts the market will reach $273.22 billion by 2030. - The report also projects a 5.5% CAGR for 2026 and a 5.7% CAGR through 2030.

The details: - Historical growth has been supported by broader broadband access, broadcast television infrastructure, DVD sales, digital downloads, early over-the-top platforms and higher video advertising spend. - Future growth is expected to come from subscription streaming, short-form digital content, more connected TV households, programmatic video advertising and localized content for global audiences. - Key trends include bundling subscription services with hybrid monetization, the rise of short-form video and the creator economy, regional-language content, shoppable and interactive video commerce, and growth in fast channels and free ad-supported streaming platforms. - Video is defined in the report as a digital content format spanning creation, processing, distribution and consumption across broadcast television, online streaming services and digital apps. - The format covers live streaming, on-demand content and prerecorded programming on smart TVs, smartphones and tablets. - The report says demand for on-demand video content is a major driver because viewers want flexible access outside scheduled programming. - The report cites 2024 International Telecommunication Union data showing global video consumption averaged 17 hours a week in 2023. - The same data said 92.3% of internet users watched online videos monthly, mobile video usage doubled annually and 69% of users preferred short videos for product information. - North America was the largest video market in 2025. - Asia-Pacific is projected to be the fastest-growing region during the forecast period. - The regional analysis also covers South East Asia, Western Europe, Eastern Europe, South America, the Middle East and Africa. - The 2026 reports include market attractiveness scoring, total addressable market analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspot infographics, key technology analysis and updated graphics and tables.

Between the lines: - The market outlook suggests video is moving from a broad entertainment category into a more diversified distribution channel for commerce, advertising and localized content. - The emphasis on hybrid monetization and free ad-supported services reflects pressure on consumers and platforms to balance price, reach and engagement. - The regional split points to maturity in North America and faster expansion potential in emerging digital markets across Asia-Pacific.

What's next: - Platforms are likely to keep investing in short-form content, connected TV offerings and ad tech tied to programmatic buying. - More video services may localize content and language to capture international audiences. - Free ad-supported streaming and interactive commerce features are likely to remain key growth areas as viewing habits shift. - The company is offering a free sample report and a full report through its website.