New media and search market seen topping $1.17T by 2030

The Business Research Company projects the global new media and search market will rise from $626.66 billion in 2025 to $709.95 billion in 2026, then reach $1.18 trillion by 2030. Growth is being driven by smartphones, AI personalization, and shifting consumer demand for real-time, mobile-first content and search.

Why it matters: - The new media and search market is moving deeper into everyday digital behavior as consumers rely on online platforms for entertainment, communication, and information. - The sector’s projected growth points to expanding demand for digital advertising, personalized content, and search tools that work across mobile, voice, and visual interfaces. - The market’s scale makes it a key barometer for broader shifts in internet usage and digital commerce.

What happened: - The Business Research Company released its New Media And Search Global Market Report 2026, covering market size, trends, and forecasts for 2026-2035. - The report estimates the market will grow from $626.66 billion in 2025 to $709.95 billion in 2026. - The report projects the market will reach $1,179.29 billion by 2030. - The forecast implies a 13.3% CAGR from 2025 to 2026 and a 13.5% CAGR through 2030. - North America was the largest regional market in 2025. - Asia-Pacific is expected to be the fastest-growing region over the forecast period.

The details: - The report defines new media and search as the digital framework for creating, distributing, discovering, and consuming content through internet-enabled platforms. - The ecosystem relies on data-driven algorithms, cloud computing infrastructure, and interactive technologies. - The report links near-term growth to early search engine platforms, broadband expansion, social media adoption, mobile app ecosystems, and higher digital advertising spending. - The report links longer-term growth to AI-powered content personalization, immersive media consumption, real-time search demand, creator economy platforms, and voice and multimodal search adoption. - Key trends include AI-driven recommendation systems, programmatic digital advertising, voice and visual search optimization, short-form video growth, and personalized search and discovery algorithms. - Rising smartphone adoption is a major growth catalyst because smartphones make internet access, apps, and multimedia use easier on a handheld device. - Ericsson projected in June 2024 that mobile subscriptions in the region would rise from 1.2 billion in 2023 to 1.3 billion by 2029. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

Between the lines: - The forecast suggests the market is shifting from simple content distribution toward more automated, personalized discovery systems. - The emphasis on voice, visual, and multimodal search signals that search behavior is broadening beyond typed queries. - The regional outlook suggests mature markets remain large, while growth will likely come faster from mobile-first economies in Asia-Pacific.

What's next: - The market is expected to keep expanding as AI tools improve personalization and as consumers spend more time on creator-led and short-form video platforms. - Wider adoption of voice and multimodal search should continue to reshape how users find content and how platforms monetize discovery. - The report says its 2026 editions include market attractiveness scoring, TAM analysis, company scoring matrices, Excel forecasting dashboards, hotspot infographics, and updated trend graphics. - The Business Research Company is offering a free sample and the full report online at the sample report and the full market report.